The Sun & Sea Festival is an annual event that takes place in Imperial Beach, California. What started as the U.S. Open Sandcastle competition in 1981 eventually morphed into a celebration of community, the beach, and—of course—sandcastles.
This rebrand highlights these core values while combining the organic imagery of the “sun and sea” with the more structural detail that comes with the art of sandcastl building. Delieverables include a logo, color palette, brand pattern, and touchpoints.
LOGO PROCESS The rebrand process started with a new logo. My concepts sought to blend the natural connontation of the festival’s name, with the geometric, intentional, and calculated process behind sandcastle building.