RUBY SANCHEZ
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Tally Budgeting App
SPRING 2025
BRAND IDENTITY
UX/UI
As young adults transition from living at home to being independent, many struggle to maintain their finances. According to EBSCO, “more than 40 percent of college students are not equipped with adequate financial literacy knowledge and skills.”

Tally is a financial wellness app that serves as a friendly and approachable introduction to budgeting and financial literacy specifically targeted to young adults with minimum-to-no financial knowledge. With an easy yet thorough onboarding process, it allows anyone to painlessly get started on their financial journey.

Full process book

PROCESS WORK
     



  
DELIVERABLES





VIDEO WALKTHROUGH



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